Beat My Salary
Beat My Salary is a personalized online recruiting platform that matches candidates with jobs based on their experience and skills. Job hunters fill in a simple registration form and Beat My Salary then sends them employment opportunities that suit their skill sets and experience. No CVs, cover letters, or applications required, effectively negating the most tedious part of a job hunt. At its outset, Leela gave a voice to this brand with website content, design consultation for brand development and blogs tackling the various dimensions of the job market.