When it's your heart, every beat sure does count. CICER is a revolutionary wearable patch that monitors your heart health 24/7 and allows you to get medical attention promptly if the need arises. A tremendous blessing for patients who have a history of heart ailments, or those who have recently come out of heart surgery. Leela was in charge of creating the perfect name for the product. CICER came out in one of our first brainstorming sessions and stuck. Our visual strategy was to highlight the security a clean and precise look can offer. We wanted to reveal the values of CICER: scientific, secure and progressive, with our colour and design approach.